credentials
HIGHLIGHTS
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Excellent interpersonal, communication and organization skills with proven abilities in team management and planning.
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An out-of-box thinker with flair for identifying opportunities/trends and addressing industry requirement.
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Solutions-focused, meticulous and result-oriented professional with over 16 years of a successful career with diverse role distinguished by commended performance and proven results.
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Pioneering in online commerce and became one of the Top eBay seller in Asia since 2003.
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Establishing China online commerce fulfillment centre from scratch (without the ability to read
chinese).
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Self-taught cake artist that went from zero to 5 figure revenue, from learning to delivering in 4
months.
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Was associated with Dr.Ko Skin Specialist as Digital Director and involved in all activities related
to online and offline marketing, campaign management, and channel management.
CORE COMPETENCIES
Performance Marketing | Influencer Marketing | Online Research
Social Media Marketing | E-Commerce | Outsourcing
ORGANIZATIONAL EXPERIENCE
academic
Primary School: Sekolah Rendah Kebangsaan Convent Klang (1990-1995)
Secondary School: Sekolah Menengah Kebangsaan Convent Klang (1996-2000)
College: Taylors College, South Australia Matriculation (2001)
University: Monash University, Clayton, Australia & Malaysia Campus, (2006) (Bachelor in Business and Commerce, majoring in Business Law)
2017 – Current: Co-Founder of BloodGo
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Lead digital marketing initiatives & ambassador.
2010 – 2012 Successor of Style My Ride, eBay business exporting branded car audios to AU.
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Managing a non-inventory holding business that generates 5 figures gross profit.
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Handling activities including online commerce operation, product research, procurement, logistic management, customer service and fulfilment.
2014 – 2017 : Digital Director, Dr.Ko Skin Specialist, Malaysia’s largest Medical Beauty Centre.
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Managing seasonal digital marketing campaigns including creative development, website and microsites development, newsletter marketing and all
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Creating engaging social media strategies plans that cultivated audiences, increase web presence and enhance brand awareness.
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Handling activities including online commerce operation, fulfillment and reporting, campaign planning, implementation, budget management, performance review and campaign optimization.
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Increase Dr.Ko Skin Specialist’s online leads by 300% in its first month of website revamped and now managing an average of 1000 unique online leads monthly.
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Successfully revived Dr.Ko Skin Specialist’s e-commerce site and achieved 6 digit sales in its 1st month of launch.
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Establish entire digital team from scratch and successfully lead Dr Ko Skin Specialist into digital world
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Initiate & establish a customer service team to manage all Headquarter’s incoming enquiries and complaints.
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Initiated online and offline campaign (Student Lepak Time) to target young generation – 3 months of roadshows at 12 colleges and universities and launch of Zap the Acne online game.
2010 -2012 Founder of CelebrityStyleClub.com & Zandage.com, fashion online commerce that exports celebrity fashion apparel to AU, UK and US.
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1 of the pioneers in exporting quality celebrity fashion to AU, UK & US.
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Handling activities including online commerce operation, fashion research, procurement, logistic management, customer service, fulfillment and reporting, campaign planning, implementation, budget management, performance review and campaign optimization. Establish a fulfilment team located at Guangzhou, China with minumum command of Mandarin.
2003 – 2009 Co-Founder, InterAuto Accs Trading, Top Asia eBay Seller exporting car accessories to AU, UK and US.
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Achieve over 3 million annual revenue by exporting to 3 key countries, Australia, UK & US.
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Handling activities including online and offline commerce operation, product research and developement, procurement, logistic management, customer service, fulfillment and reporting, campaign planning, implementation, budget management, performance review and campaign optimization.
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Establish entire business structure from scratch and successfully lead the company to be 1 of the Top eBay Seller in the Asia region.
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Gross profitted 5 figure on its 1st month of operation without any holding inventory.
2001 – 2002 eBay Fashion Entrepreneur, MyVogueBoutique.
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Started as arbitraging from Australian Labels outlets (based in Melbourne) to the rest of the parts of country.
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1 of the online pioneers to export Hong Kong, Italian & American fashion and luxury goods to Australian market.
OTHER HIGHLIGHTS
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Winner of Best in Traditional Costume Award, Mrs World 2017
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Winner of Mrs Borneo World 2017
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Winner of Mrs Asia International Tourism 2016
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Winner of Mrs Malaysia Asia International 2016
2017 – Current : Entrepreneur, Melissa Seow Coaching & Consultancy
Digital Consultancy
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Helping your business to succeed through my digital experience, from strategising, marketing, management to operation.
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Identify opportunities for digital business growth through new customer acquisition & education.
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Optimise online marketing strategies - sales funnel, SEO, PPC, social media & website.
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Recruit, setup and train your own digital team.
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E-commerce Specialist with over 14 years of experience.
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Pioneer in Digital Marketing for Malaysia’s Medical Aesthetic Industry.
Personal Branding & Grooming Coaching
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Mentors individuals to optimise the potential of their own personal branding for career and business advancement.
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Covers image, étiquette, personal styling, offline and online presences.
Pageant Coaching
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Mentors individuals with the knowledge and ability to compete in pageantry.
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Personalised pageant strategy which includes - makeup & hair, nutrition & fitness, talent development, interviews, platform development, wardrobe styling, sponsorship techniques, on-stage and off-stage presentation, photography & videography.
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Includes personal branding and grooming coaching.
Social Entrepreneurship
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Offering my expertise and network to help meaningful social driven causes.
GET IN ToUCH!
Engage Melissa and her team for the following:
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Digital Consultancy
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Social Initiatives
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Entrepreneurship Coaching
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Pageantry Coaching
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Personal Branding & Grooming
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Endorsements & Appearances